As a business owner, you know the importance of sharing your message or product with the world. We believe that video is the most effective way to accomplish this. However, you may be confused about where to start when pursuing video production for your corporation. There are many ways to use corporate video and it can be tricky to know which option is best for your situation.
Because of this, we decided to create a Complete Guide to Corporate Video Production. This article is an in-depth look at why your corporation should be utilizing video, as well as video strategies for your business. We even cover things you should look for when selecting a corporate video production company to work with.
Using video to promote your corporation is only as effective as the video you create. It is important to pursue this route with intention. A clear idea of how you will utilize video to promote your business will assist you in determining if this is the best route for your company.
Why should my business utilize video?
There are several reasons why we believe that every business, both big and small, should be utilizing video in some form. From creating training resources to producing commercials, corporate video production can add great value to your company.
Because of the constant advances in technology, the information available to use seems to flood every outlet. Our inboxes are flooded with colorful emails and our news feeds are full of creativity. Video has been proven to be the most engaging medium with which to convey your message or share your product. Creating an engaging video will take a bit of planning on the front-end, but the time you invest will have an excellent return.
Reaches Across Demographics
There are so many places that you can share your business. It seems that each of these outlets has a certain demographic that it is geared to. Snapchat, Instagram, Facebook, and Pinterest all appeal to different groups of people. However, the one aspect that ties these various platforms together is video! Video reaches across all demographics. With video, you can share a message that will engage viewers of all ages.
By creating a compelling video, you allow yourself the flexibility to advertise your company on various platforms without having to create content several times. This will save your company both time and money in the long run.
Entertains While Educating
Video is unique in that it entertains while educating. When you share your message or product with the world, the main goal is to educate your customer base about what you have to offer. However, doing so in a long wordy article would not be an effective way to do so. By combining the educational aspects you’d like to share along with entertaining and engaging footage, you are able to capture the viewer's attention for a much longer period of time.
Creating a video that is educational is also a great way to share your company policy and beliefs with newly hired employees. Gone are the days of long seminars that put everyone to sleep!
Shares a Message
The most important thing to consider when creating a video for your corporation is the message that it shares. Every company has something to share with its customers that makes them unique. From non-profits that are on a mission to make the world a better place to the small business owner that is putting their kids through school, everyone has a story. Video is the best way to capture the emotion and meaning behind that story in order to share it in an authentic way. Stories connect us as humans, by sharing the message behind your business, you allow your customers an inside look into why you do what you do.
There are many ways to share your message or product with the world. Email newsletters, Websites, Mailers, Billboards, and other things of that nature have their place. However, when you create a video for your company, you create a resource that is sustainable. You can use that video in several ways over many years. The same video can be used on social media sites to promote your business, you can also send it through your email newsletters! A video that is shown during a corporate event to share a story can also be posted to your website at a later date.
How can my business use video strategies?
As you can see by now, utilizing video in your business can add great value. By creatively conveying your story, you invite your customers into your business in a unique way. Through this visual outlet, you can educate people while they are entertained. However, it is important to create the right type of video when you choose to pursue corporate video production. The possibilities in this area are only limited to your imagination. However, here are a few of the most common ways to utilize video in your business.
Training videos allow for the message and policies of your company to be conveyed in a consistent manner. Although a training manual is valuable, you may be able to educate your newly hired employees more effectively through a set of training videos. These videos cover certain steps to making your product, or they may simply share the reason you started your company. Training videos are the most effective way to ensure that everyone in your company is on the same page.
As a business owner, you are aware of how much a positive customer testimonial can impact your company! Video is the best way to convey your customer's excitement about your products or services. Compiling a short video of testimonials can add great value to your website or social media presence. A testimonial video like this can also be used as part of a commercial to air on TV or various sites like YouTube.
Commercials are likely the first thing that comes to mind when you think of corporate video production. A commercial is a great way to briefly capture the interest of potential customers or sponsors for your business. A commercial is typically aired on television, however, in more recent days, companies have been opting to share their commercial through social media platforms as a way to engage a larger audience.
If your business holds events or seminars, a video recap can be valuable in raising interest for your next event. This is particularly true in the case of non-profit companies who hold galas or fundraising dinners. Sharing clips of these events, along with testimonials of the attendees can create interest in your next event!
If your company holds annual training seminars, it is valuable to film these as a way to preserve them for those who were unable to attend. You may even decide to share bits of this footage with your customers to expose them to how your company operates behind the scenes.
In the case of non-profit companies, sharing your stories will likely be the most impactful thing you can do. Every company has a story. Stories are how humans interact with each other. By sharing your story through video, you invite the viewer to be a part of what you are doing. Creating a micro-documentary can be a valuable addition to your website or your next company event.
What should I look for in a corporate video production company?
When you decide to pursue corporate video production, you need to be sure to hire a company that is capable of producing the content you envision. Because the video production company will ultimately be in control of the final outcome of your project, you will need to consider a few important things.
One of the first things to look for when hiring a corporate video production company is finding a company with an impressive portfolio. Ask to see some of their most recent projects. Research the companies they have worked with previously. Just because someone claims they can do the job doesn’t mean they are an expert. Finding the best video production company to work with will ensure that you get the most value for your money.
When you seek to create a video for your company, it is important to find a video production company that values good communication. Proper communication will result in the best possible outcome for your video. If there are problems with communicating your vision from the beginning, there will be problems throughout the entire process. It is always good to read several reviews of other businesses that have worked on similar projects with the video production team you are looking to work with.
Although many creatives are not the most organized people, a video production company is still a business. As a business, it needs to be run in an organized manner. Finding a video production team that is organized will streamline the process of creating your final video. You will likely observe their organization style during your initial meeting. If not, feel free to ask how they delegate the creation of your video amongst themselves.
When creating a video for your company, it is crucial to find a video production team that uses high-quality equipment. A low-quality video will not have the desired effect on its viewers. Especially in today’s age of constantly advancing technology, consumers expect quality content. You get what you pay for when it comes to video production. Choose to invest more in your company now so that your video creates the outcome that you desire.
As with anyone you work with, it is important to feel a connection to the video production team you choose. The team you work with will have a huge influence on the final outcome of your video. Hire a corporate video production team as if they were going to be a permanent part of your business. After all, after you create your first successful video, you are likely going to create more. It is important to find a company that can exceed all of your corporate video expectations for years down the road.
If you’re ready to take the next step for your business by pursuing corporate video production, contact Buddy FX. Our team of experienced creatives based in Tulsa, OK is ready to partner with you to take your business to the next level. Click here for more information or to contact Buddy FX. We look forward to hearing from you!